Top gear and Classic Cars Essay Example for Free

Top gear and Classic Cars Essay Magazines articles are a very common source of promotion; it has certain ways to reach its audience. Magazine articles on specific products can give help give it positive or negative advertising, so professional opinions on particular products like cars and electronic gadgets, have become increasingly important, it allows the reader to get the information that he wants from a professional, away from all the glamorising through its normal advertising. It helps spread a sense of reality to the products which otherwise many people would not see. From this a new breed of magazines aimed directly and overtly at a male readership, using masculinity as a marketing tool, has increased the popularity of magazines for male men, allowing the writers focus on male dominated interests, like cars sports and women. However certain magazines like Top Gear can be accessible for women although there market has a very high male audience. For my English Project we have been asked to investigate a particular use of language. I have chosen to look at the content and style of two different stereotypical mens magazines and to how they reach there target audience. I am going to look at whether the style of the article changes depending on what age it is being advertised to. I will be focusing mainly on the male language used in the articles, how the author tries to make it appeal to its target audience. The depth of the content and it style. Data description I will be looking at two magazines, which stereotypically would have a male audience. An article from a Top Gear magazine and one from a Classic Cars Text A is a personal opinion and general review of the Porsche 911 GT3. The article on the Porsche 911 GT3 written by Jeremy Clarkson was obtained from a motoring magazine Top Gear. Being a motoring magazine it clearly defines its audience as those who are interested in cars, which is what top gear revolves round. The magazine it self would attract a male audience of 16-50, due to its general glamorising of cars and comedic value. However it would also interest girls from 16-30 due to its increased popularity on TV and its general over-hype of super cars. The general articles in the Top Gear magazine, includes many super cars and fast powerful cars. Not really aimed for people who are looking for an average car, although it has the odd standard car. This particular article on the Porsche 911 GT3 will probably be aimed at a male audience of 16-40, specifically at the boy racers and men having a midlife crisis just wanting to feel younger, as that would be the common target market for a Porsche 911The reason behind this is that Porsche are seen as fast and powerful cars. He would be aiming to informing the reader about the car, and trying to persuade the reader by reviewing it. he also has to provide entertainment for the readers who may follow the show aswell. Text B is a report on the Hackett Beaujolais Runs, which includes a selection of cars and people involved in the Hackett Beaujolais Run, a charity race that takes place in France, written by Mike Goodbun, obtained from a another motoring magazine, but specialising in older cars, and not the typical cars of this generation. The magazine itself would attract an older readership, possibly of 40-60, linking back to when these cars had been made so that the readers can relate to the article and the people in it. It would be directed at a male audience, which can be seen by the magazine itself through the consistent use of men in the magazine. The magazine has a lot of older cars that are seen as benchmarks in the car industry, like the 1967 Mercedes-Benz Pagoda or the DeLorean DMC12, The car from Back to the Future, which can help attract a wider audience. This particular magazine article, would suit the main target audience of the magazine, readers around 40-60, from when the event started in relation to the age of the readers. The authors main aim would be to inform the readers about the event, and about the cars that were used at the event. Aims and Hypothesis I already have perceived ideas about what I will find in my investigation, but I am hoping to find out if my predictions are true. I am comparing how the language in both of these articles reaches their target audience and how it can be seen it is a male related topic. I am expecting to find a lot of stereotyping within the advertisements; the car would be advertised as fast, powerful machines and the technical terminology used to reach a male audience. I will also be exploring what kind of impression they give to their target audience and whether the language alters depending on the audience and how the cars are perceived I predict that Text B, will have a significant use of technical terminology and will be more formal not only due to the widespread popularity of Top Gear, who have to aim at a wider audience, from a younger to and older audience, but also down to the fact they are both targeted at a different age group, with very different views on cars. This will then help me see how they aim to reach and make it accessible for their target audience through language choices. I also expect to find the Text B would be more drawn to focusing on the cars and being focusing on the cars whereas Text A will rely more on entertainment than facts. Methodology For my investigation I decided to analyse two stereotypical male articles looking at the language. I decided to go with a magazine which on certain aspects can relate to a female audience but generally has a high male audience, and then look at a magazine which is aimed directly and clearly at an older male readership although may interest some of the younger audience The more neutral magazine, I picked was Top Gear as it allows me to see how authors try and make it appeal to a wide audience, although it clearly has a high male audience due to its topic. The other magazines I picked was more difficult, I picked a magazine which was genuinely linked to an older target readership, possibly one of 40-60. For this I picked Classic Cars as, both magazines aim to provide the reader with information on cars which each generation can enjoy. The younger audience more interested in speed and beauty, whereas an older obviously interested in speed, but would interested in its history and what it represents for them. Classic cars seemed to fit with the target audience of the article I was looking for. From this, I will begin my analysis by working through both articles and annotating both of the articles, looking at the male discourse features and other linguistic features linked to males. I will look at the discourse structure and how the article is relevant to my investigation. I will use the following levels of language: * Graphology this will show me what kind of images they use for to appeal to their target audience. Whether the overall layouts of mens magazines in general, assert a sense of masculinity and affect the stereotypical readership. * Lexis this will enable me to look at why certain words and phrases are used, and what effect they have. The lexis used will help me identify male speech in both the articles and how they appeal to their audience. * Grammatical and syntax a very important part of my investigation, this will show how sentence structures generally will affect readers and how they affect the male audience. * Semantic this will tell me what kind of connotations the language in the article suggests, and whether it is focusing on a specific topic in the article. * Orthography Looking at the Spelling and punctuation and how it affects the reader. Graphology Text A, the Jeremy Clarkson article on the Porsche 911 GT3, is printed in Black and white, giving it a very sophisticated and serious look to it. It brings out a darkness of the article which seems to be hidden. The picture of Jeremy Clarkson in the right hand corner of the page, which is the most eye catching feature in the article, helps brings out a sense mysteriousness and subterfuge to the article and at the same time keeping the look very simplistic, he seems to have a look of old frail look possibly to emphasises wisdom, as this is a topic that he can relate to. The rest of his body in shadow also helps create a sense of mysteriousness and makes it very spy-like. He has a very sophisticated look, at the same time keeping a very serious look, maintaining the view that men regard topics like cars and sports very important. From the way he looks, very smart but casual at the time, with a look of wisdom to himself, and looks like he know what he is on about, it can appeal to his target audience which would set out to be a male reading audience of 16-40. Also Jeremy Clarkson looking directly at the reader with a thoughtful expression engages the reader and brings the reader towards the article. The proper noun Clarkson to the left of the page, in very simplistic writing gives makes it very formal and gives him a sense of authority, and a voice of authority make him much more powerful, this way setting him apart from the reader and can be quite intimidating. Also the quote in the middle of the page, my relationship with this brain-child of Hitler in large writing, sets out the importance of that specific line. Making reference to Hitler, a controversial historic figure engages the readers interest to the article, making them want to know what the author is talking about. In Text B, Mike Goodbun article on the Hackett Beaujolais Run, the article is positioned over two back to back pages, possibly already showing the lack of importance of it, by not giving a full two page display. The first page is laid out in a very simple manner, as the target audience for this article would perhaps be more interested in the content rather than the display. The picture of The AC Cobra just above the middle of the page is very symbolic in the nature that it is a representative of British cars, as well as American muscle cars. It is the gentlemens sports car, and has a touch of sophistication to it, and clearly associate it with an older market, as younger readers would be more interested in fast and powerful cars like the Porsche in Text A. In the centre of the page is the title Wine, women sports cars, highlighting what men stereotypically hold important as conversational points. Wine in place of alcohol in general, however wine adds a sense of sophistication and class, focusing and reinforcing the Gentlemen target audience. The next page tells the reader what the occasion is all about, the race, the route, the guy in the picture with a funny wig, marks the occasion, as does the wine bottle and the sports car, it represents what the race it hold and advertises it for other people to get involved, the next year. Furthermore the quote I the middle of the page highlights the stand out of the race we have a mini-convoy of Cobra, Elise and 550 Maranello. Associating this with the race will put the race in better light to the audience and hopefully take part in it. Both are very simplistic, and look unfussy, yet it allows them to draw the readers in through this technique. Lexis The extract taken from Top Gear magazine on the Porsche 911 GT3 uses a lot of informal language. However the picture he presents of himself gives the text a sense of seriousness, Engle noted men regarded their topics as more serious and important and for this fact; the lexis used has a lot of bearing to it, as good as any Ferrari and at a whisker Men would regard his opinion highly, from what he is trying to put through. The first line on the top of the page is the original always the best, ponders Clarkson? Also gives it a sense of formality and seriousness, by posing a question which involves the reader, and clearly sets out to be controversial as this would bring divided opinions. It also brings out the overall topic of what hes going to write about. The text also uses a lot of informal lexis like offering brain pate and crackers to all and sundry and in a shit am going to die sort of way as this suits the primary audience of males between 16-40. The language he uses helps him reach his target audience and relate to them better, it is important that he is seen as one of them as well as a professional so that his opinions are valued, and the use of humour and taboo language, being funny and anecdotal with a serious topic allows him too reach his audience, although this would be seen as a serious topic, it is important that he doesnt impose his opinions on the reader, and this goes opposite of what male men are meant to do, to be competitive and show they are right. This shows that the Jeremy Clarkson has a purpose with the language he is using; it helps attract the reader in to his article, and relate to them and in turn informing them. Contractions can be found in this text quite often. He uses it in different parts of the extract, hed sawn the and Ive always enjoyed giving it a sense of discourse which makes it sound a little informal as the text is in first person and this will let him say how he feels and talk about his own experience, this will help him appeal and engage the reader, as it is easier for the easier to read an focus on the article itself. By doing this, it also helps Jeremy express his feeling and actions easily to his audience. Moreover the use of colloquialisms helps evoke a feeling of informality, and this informality helps him relate to his target audience, and make the article more attractive and interesting for the reader, as more formal language may be off putting.. In the text they come in as a form of slang like biggish and wiggled, the words do not have to be used by males but the informality will helps his relate to them as being one of them and making sure he doesnt force a difference between him and his readers, using slang and colloquialism socially will help the readers attention. Keeping topic interesting and to the point will allow Jeremy dominance as hes not flouting the maxims, and therefore keeping the readers attention. In this text a lot of car related jargon can be identified, words like gearbox, Michelins and traction are used which are directly linked to cars and its different aspects. The purpose behind this is that it identifies the subject of the content, and the reader can see this clearly. This simply links the text back to its social context and informs the audience about the main topic of the text. Text B, the article on the Hackett Beaujolais Run, is informal to an extent but is much more complex than the Jeremy Clarkson article; due to the audience they are both trying to aim at. The title Wine, women and sports cars, highlights what men stereotypically hold important as conversational points. The use of these words expresses masculinity as it is what men not women talk about more often. The cars semantic field again reinforces what find important in conversational topics. There is a mixture if informal text and formal, appealing to its readers who would be much more mature and older than the Top Gear readers. The kind of road you wouldnt take a tractor down and The Cobras open Cockpit makes for an invigorating ride A lot of different types of jargon and specialist vocabulary can be found in this extract that help describe the race. Geographical terms are used, mostly names of places such as Beaujeu Macon and Great Ormand. These proper nouns are found throughout the entire text and are used to take the audience along with him on the race from one place to another and to provide greater details of where he has been and where he is going. In this text a lot of car related jargon and technical language can be identified, words like 2000 RPM, Ferrari and bonnet are used which are directly linked to cars and its different aspects. There is certainly more use of technical language in this article, as the author is not aiming at a wider audience as Jeremy Clarkson is in the Top Gear Magazine, It allows the author to focus on readers who are interested in the car and its different aspects. The use of technical language simply links the text back to its social context and informs the audience about the main topic of the text. The language the author uses helps the author keep the reader informed of the events, and makes it more interesting by giving important information. The jargon and specialist terminology is clearly needed as a lot of readers would expect this from a car magazine, with an Audience who have more interested in details of cars than entertainment. Semantics Nouns The use of the proper noun, Clarkson brings about a sense of authority and with a voice of authority makes him much more powerful. The use of just his surname Clarkson helps him set apart from the reader, as it brings about a public school education, which gives him a sense of importance and respect from the reader. Some of the proper nouns used in text A, also make the article seem very dark and murderous, using Hannibal Lecter, the character from the Silence of the Lambs, gives it very dark connotations, when relating back to the context of the article it would seem that the author would refer to the Porsche as very dark and possibly murderous, emphasising that the car in generally is not very normal, as the Porsche 911 GT3 looks very different from a typical Porsche, and its monstrosity with its sheer power and speed may attract the target audience to the car. Referring to Hannibal Lecter, helps him put out the car itself is monstrous, cars which are said to be dark and murderous, also emphasises the speed of the car, that the Porsche could actually kill the driver, which would interest the boy racers interested in the car. To associate Hitler, controversial historic figure, with the car, makes the car seem very dark and gives the same connotations as would Hannibal Lecter, and would keep the readers interest in the article. Using James bond, helps gives the reader an imaginative approach to the Porsche; it suggests the Porsche being sophisticated, adventurous, and glamorous. Using James Bond and Hannibal Lecter, bring about glam and evil feel to the article and would attract a male audience generally and sums up the male psyche. Although both of these not having much relation to the Porsche at the beginning shows that he has been given a certain freedom to write as well as fitting in perfectly. The use of Gloucestershire and London, sets the place of the article, and gives the reader a bit of background knowledge of the car. Both of these can be seen as good target markets for the Porsche. The use of the proper noun Godfather and Mad Max 2: Road Warrior also suggests aggressive connotations, the Godfather is symbolic in Italian mafia, where The Godfather is seen as the leader, the most important person, the one that everyone looks up to and the one respected. The movie is also seen to be as one of the best of all time, and using this is the article shows that Jeremy does clearly respect the car, although he doesnt like Porsche cars. The use of Road Warrior specifically warrior has connotations of a fighter, some who will fight for good and helps associate bravery and courage to this car. Using the topic of movies helps Jeremy attract a wider audience, than if he had just talked about cars. The use of movies as a starting point helps make the article appeal to a wider audience, and is used as an entertaining read. A lot of the common nouns used are for is technical language related to car jargon specifically to do with cars. The noun used the most was car, which is expected as the main topic of the article is the Porsche 911. Other nouns that are found often are all hyponyms under this theme, like tyres, wheel and gearbox. This car semantic field also links back to the content and the context of the article and lets the reader know what the main topic of the article is. The article also has a semantic field of murder and killing as this will attract his target audience and again sums up the male psyche. The author is trying to link the semantic field of the article with the car and that it can be extremely dangerous. It builds up a sense of fear and associates it with the car. Common nouns like murder and death gives these connotations. Furthermore the use of villain, terrorist and brainchild all give negative connotations. In essence it brings out the dark side in the car, the use of terrorist give connotations of violence and killing, whish goes with the semantic field of the article perfectly. Moreover brainchild, implicates cloning of something. In this context emphasises the darkness in the article, it associates it with Hitler and makes it a product of his thinking and work, therefore as Hitler was seen to be evil this would mean the same for the car. Doing this it makes thae article much more interristing, and helps entertain the reader by using, non-significant but very contreversial and interesting topics. Clarkson also uses a few similes but I find them as emotionless as limestone. He uses very vivid associations. This simile attaches negative connotations, hes giving his opinion on how he feels about the car, that he thinks its not very exciting and the cars themselves (as he is talking about Porsche in general) do dont jump out at the reader as may other cars do. Also he uses a simile to describe the car, a spoiler big enough to serve as a landing strip for a small aircraft. This allows him to emphasise the size of the spoiler and the car itself, he is describing as a sports car, and not a car for that self loving, business man who just want to look sophisticated. In Text B, the proper noun, Beaujolais Noveau, a French wine made in 1973, expresses a deal of sophistication to the text, stereotypically, the French culture is seen to be romantic and sophisticated. Its sets up the tone of the article with a sense of sophistication and sets it apart from the readers in Text A. Its repetition creates cohesion in the text sets its history and importance in the article. The use of Ferrari also gives positive connotations, it is seen as one of all time classics or a modern age super car, either way it sheer class is admired by all and would attract a lot of the readers by using a popular modern day super car. This would be the author trying to make is accessible for a wider audience, although not to the extent of Text A which uses a different topic. The use of Ferrari, with its power and speed, would interest the male audience. Then the use of Ac Cobra , a classic British car, is symbolic to the readers, being a English car emphasises is importance by the author and by its repetition, even though it is not one of the best cars in the article, the audience may be able to relate to it, as it could be a car that is seen to be admired by the reader. The repetition of English emphasises this. The proper nouns, James Bond, Scooby Doo and Batman shows the child side to it, its stressing the point of it being a charity and just for fun, as does the use of Damon Hill and Steve Berry, possibly used to gain the readers interest, it suggests enjoyment and exuberance of the people taking part, showing the readers who is involved in the charity event. This allows readers to see the enjoyment and the author trying to make it an enjoyable read. His main focus is trying to emphasise the fun in the charity race, and possibly attracting potential contestants. Like Text A, the article includes a lot of car information, related specifically to the cars. The noun used the most was car, which underline the main topic of the article, and an aim to reach his target audience. I also found hyponyms under this theme, like seat, windscreen and dashboard, all ordinary but necessary to attract his target audience. The light hearted and fun semantic field is emphasised, by the use of women, wine, and pleasure it underlines it as a fun event, all in the name of charity, to attract the audience to the article and maybe the event next year and can be seen as a subtle advertisement to the readers, not for the target market but the general public. Adjectives There were a lot of adjectives in text A which is to be expected in a review for a magazine as he is expressing his opinion, its gives a better understanding to the reader and it helps give better detail and vivid images thus a better understanding of the context and setting. The most common adjective in this text was new, it relates back to Porsche emphasising it as a new car. This is why people look to him for information on the car, and why this attracts the reader to the article. The use of exotic and glamorous, to describe places, both give very positive connotations and seems to go against the article, which has made it to seem very dark and murderous, but then relates to the association with James Bond. However the use of nasty and horrid contradicts what has been said, which shows he has mixed opinions on the Porsche, which is further shown by uncomfortable and exciting. It shows that he clearly isnt a big fan of Porsches, which he has said in the article, and may not be giving credit where it is due. Moreover he uses white to describe the car towards the end of the article, white represents purity and possibly good, and it is a bit ironic that under the dark and subterfuge semantic field he describes the Porsche in this way and shows he might have changed his opinion on the car as his day went on. Emma Fitzgerald-Lombard have sized-up the back seat of the white 911 The use of white to describe the 911 in Text B , like in text A, highlights the importance of that car specifically, white holds the connotations of good, this fits in perfectly as it is the only female team in the competition, helping them stand out to the reader. The further use of sculptured gives connotations of beauty and what a lot of the male audience would associate with beauty and cars. It helps gives to the reader a better description of the car itself and attracts readers to the topic in conversation. The use of wet and uncomfortable sets the weather and feeling of the article, its this that makes the race interesting, and forces people to take part. Although the weather may not be appealing this makes the race more appealing. This may be ways to attract more readers or possibly more people to enter the competition. The adjective frenzied, at the end of the article, helps put out to the reader how the audience feel, and has connotations of excitement, over the event. It also implies that a lot of people had come to see in the crowds, and puts it out to be a big event. From this it can be seen the author thinks it is the perfect market to aim the product at. Overall the adjectives in Text A, describe it as dark setting and fits to entertain and inform the reader, the adjectives help target a wider audience, whilst Text B gives the reader a lot of information, on the event, setting a classy and fun semantic field both of these help relate to the audience in hand, and from the adjectives used it can be seen it is a more of a male audience he is looking for. Text A informs as well as entertain the reader, Text B, informed the reader and uses more description of what had happened, allowing both audiences to relate to the article. The article allows a certain amount of fun to be seen and can help with a subtle advertisement. Verbs Some of the verbs play under the dark and murderous semantic field. Words like kill and die give very negative connotations and plays with the whole setting of the article and fit the semantic field of the article. This further is setting the audience to think one way of the car, although the end he changes this way of thinking. The verb used most often in text A is like, very simple and childlike. Which doesnt fit in the dark setting that Jeremy Clarkson has put in place, he doesnt want to force the reader to struggle with reading his article as this may put them off. The setting seems very negative so the use of like contradicts this feeling, which emphasises the positive view he holds the car in. Furthermore the use of admired provides positive connotations and has given it his approval. It also shows he may be resentful in giving a better compliment, dues to his general dislike for Porsche cars, which is duly noted in the article. Most of the verbs used were in the past tense which is done with an aim to simply fulfill the purpose of the text to inform the audience of actions that have took place but switches to the present tense when talking about driving the car. There are also quite a few present participles in this text such as vomiting to put the event in motion, make it more realistic and therefore keeping the readers interest. There were a few modal auxiliary verbs in this text such as could and would. The most common one used in this text is would. These modal auxiliaries give a sense of possibility but also uncertainty. Over all Jeremy is generally very assertive and confident and rarely expresses doubt, this shows he know what he is on about, which is why people respect his opinions and look for his articles. The verb repeated the most in Text B, is turn, as it involves the race and put in to perspective, they have to use the shortest route they can, and turning before others plays a huge part on the race, its emphasizes it importance by it repetition. Text B, involves verbs like pursuing relating to the view, that cars are seen as important of their lives, to try and achieve there goals. The further use of slithering gives a snake-like view on the car, and helps describe its characteristics, in being very slick and quick. Adverbs In text A I found a few adverbs that were used to describe a verb, like in the phrase, shouty styling where the adverb shouty, although not a real word, showing again his freedom to write, and use of slang to reach his audience, is used to support the adjective styling. It places extra emphasis on the verb and makes it stand out to the reader. The use of worst then places the car in a negative context, but shows his clear dislike for Porsche cars. Text B allows the author to emphasise his point. The adverbs in Text B were linked with distance, with longest and shortest helping the readers understand the charity race. Pronouns Text A uses a lot of personal pronouns to provide facts and information to the reader they are a lot in first person, as stories about the authors are generally always written in first person like I and me. There were also pronouns in second and third person, allowing Jeremy to bring the reader in and help them relate to him, words like he, we and you. The use of we and you particularly bring the reader in to the article as he tries to share his experience with the reader, bringing in the reader in to the article, helps him fulfilling his aims and purpose of entertaining the reader, making it more realistic and then helps the reader relate to his audience. The most common pronoun which was used was I and creates cohesion in the text; there is a significant use of personal pronouns rather than possessive pronouns. This shows the author is trying to keep the reader interested through out the article. Personal pronouns will help the reader make a judgement themselves instead of being forced an opinion. It depend on how he perceives his audience and his purpose in the article, his purpose is to inform rather than persuade, as many articles in the magazine are, as people interested in the car would not be put off by an article. Text B uses the subjective pronoun it, at a more frequent rate in to the article, the author focuses on the object a lot more than the people, focusing on the important part of the article and keeping the readers interested. The use of I brings the author in to the article, while we and you bring the readers in to the article, forcing them to take part, and making it much more interesting. Grammar Syntax In text A there is more or less an equal share of simple, complex and compound sentences. This is well suited to the audience as it would make it easier to understand. The use of simple sentences like Or was he eaten by a pig? It lays focus on the verb eaten, which has nothing in relation to the car topic, but it allows him to make small anecdotal comments to make the reading more entertaining. Complex and compound sentences both allow the delivery of information easily through fluent and easy to structure of the sentence, and helps the reader keep focus on what is being said. So you get a roll cage instead of back seats and a massive fuel tank However, I noticed looking more closely at the syntax that most of the sentences in this text are declarative sentences. This is very effective in fulfilling the purpose of the text, to inform the reader by giving him the facts of the car in a clear and authoritative way, settings his view apart. A declarative sentence helps the author give and inform the reader, and doesnt really force the reader in to the article as he is merely informing the reader. An example of a declarative sentence would be Ive always enjoyed driving them and always admired there quality but I find them as emotionless as Limestone. These declaratives also effectively help give a good in-depth account of every little detail, which is why people turn to articles such as this. He also uses interrogative sentences, as he is posing questions to the reader, although a lot are merely rhetorical, in order to bring the reader in to the article and helps the reader feel more part of the article so that they can relate to it better. It can also make the reader think and keeps their interest in the subject matter, on the question he is posing. Is the original always the best, ponders Clarkson? There is little evidence of imperative and exclamative sentences, which shows he is not trying to force himself or his opinions on the reader, and is trying to relate to his audience Text A is more or less in the present tense, with the verbs having -ing endings, this helps the Text feel much more dynamic and positive, it gives a feel of Jeremys opinions. It is a tactic to help emphasise the dynamic characteristics of the car, its power and speed. For example, exciting buying and going. In text B there is considerably more complex and compound sentences in the article. The lack of simple sentences defines the audience so as not to make the article sound so childish. Where as the use of complex and compounds helps the author to give more information and blocks to the reader, this helps the article to be aimed at a much more mature audience who want to know the details, emphasising how the author is trying to make it appeal to his target audience. The Scroots Cobra was the first CRS built and has a 225bhp fuel Also in text B, there are a lot more declaratives, theres no prize money or speed helping to deliver the information to the reader, again very useful in its purpose as it can be used to inform the reader. A few imperatives are also used in the text, turn right, now helping the audience understand what the race involved and it was co-ordinated, to give a better feel of the race, and a taste for potential participants next year. The lack of interrogative sentences showed, the authors aim to merely inform the reader of the event and not an aim to question the race in any sort of way. Orthography One of the most important aspects of an article is the first line. The first line I CANT QUITE REMEMBER is used to catch the attention of the reader. It will stand out to the reader and will draw him to the article; this is another way Jeremy Clarkson has looked to draw the reader to the article. Starting off-topic will also help him make it accessible to a wider audience, some of whom may not be able to relate to the main topic. He also uses Italics for the names of certain proper nouns, Thunderball, Casino Royale, and the Sunday Times. This helps him emphasise its importance, however it all fits in later on in the article. He used the movies in Italics to separate it from the main topic but it has a certain relation to the Porsche, as does the mentioning of the Sunday times. Jeremy Clarkson uses italics to help him focus on aspects of his article, to help the reader have a better understanding of his introduction of other topics. The use of commas in betweens the sentences helps deliver the information to the reader easily, and will make it much easier for all the readers, making it a easier read makes it more accessible to all kinds of people, which Jeremy Clarkson and Top Gear are aiming at, as it a major show whats important is ratings from the public.. Text B uses a lot of quotations to make the race an active part of the article turn right. Now making the article more interesting for the reader. Making the article active and relating it to the race helps make the reader feel its going on, and is more entertainment value while informing the reader. There also is a use of italics in the article, but for a different reason to Text A. The author uses italics when the word in related to the wine, this bring a sense of sophistication as he is emphasising the wine and attracts the audience he is aiming at. Furthermore like Text A, he also uses commas in between the sentences helps deliver the information to the reader easily, and will make it much easier for the readers. Conclusion Both of these articles are used as subtle advertisements and seem to attract and entice the reader to buy or to get involved with the race. It has certain techniques to bring the reader in to the articles. The conclusion I have drawn from this investigation is that in many instances both writers have certain techniques, in an aim to attract their audience. Text A uses very obvious techniques trying to stand out to the reader and to draw the reader in to the article. Text B uses a conservative approach in order to bring the audience to the article, by the use of gentle colours and giving it a sense of sophistication. This helps it attract an audience they are aiming for. Also what I found in Text A is that the Porsche seemed to have advertised as something evil, to emphasise its speed in relation to how it could kill you, which is an attractive prospect in fast cars. Whilst Text B relates to the cars involved with generic terms of speed, like thunder. It helps attract the audience they are aiming for and both articles have a clear aim to reach a male audience relating to the language used. Another one of my aims was proved upon, as Text B uses a lot of Technical language related to cars, 225 BHP. It focuses on the cars, and the beauty behind the car, i.e. sculptured although that it not the main topic of the article. The language use is much more complex and difficult than Text B, as the author was only appealing to a certain audience, whereas the Jeremy Clarkson article has a wider audience he can aim for and can attract. Both articles were interesting reads, and both have certain characteristics, Text A is good for entertainment value and will help engage the reader to the article, and aimed at a wider audience who seem to be interested in modern day fast cars. It can also be said this type of article can be seen merely as entertainment for, and an escape for, the heterosexual male. Text B, however is aimed at someone who appreciates car and is interested in being part of something important, it may not interest the wide audience but however it brings about class and sophistication that Text A doesnt come close to. Evaluation All in all I felt my investigation was a successful one; as I went on to prove my aims although there were many aspects that I couldve improved upon. I felt I could have improved on time management, as I should have focused on the aspects that I felt I had to write about, and not have started to annotate the whole article, which was very time consuming. The investigation is not a full representation of mens car magazines, which means the analysis may not be totally fair as it only looks at a few magazines out of a very long range. I could have taken a larger sample and used more magazines, with differentiating characteristics like Nuts and GQ, which give a different view on mens products than both these magazines. This would have allowed me to have a much broader and fair analysis. These wouldve been targeted to a different audience, although it may have been time consuming. A further investigation could be done contrasting articles written by male and female authors, possibly about cars or maybe branching out to other products. This was the first idea that I thought up, however it was extremely difficult to find a car review in a magazines, written by a women for women. It would be interesting to see what king of language each of the authors use to appeal to a certain audience, and how women and men review cars.

Shakespeares Sonnet 150 Explication English Language Essay

Shakespeares Sonnet 150 Explication English Language Essay Shakespeares Sonnet 150 explores the power of love over hate. The sonnet begins with the speaker pondering and questioning his current emotional state. The speakers loved one holds a certain power over him that effectively causes him to be unfaithful to himself as well as lie (3) to his true sight (3). The speaker strives for his heart to sway (2) towards hating his loved one and he has many reasons to do so, but the power that beholds him causes him to look past all of her atrocious habits and imperfections. Her deeds are carried out with such strength and warrantise of skill (7) that it makes all of the desirable she does seem so small that it is often overlooked by not only him, but others as well. The speaker was warned by others with the actuality that his loved one was unworthy of his love. He denied the obvious and truthful advice from his companions and remained in love. This caused the speaker to gain hate on his state (12) from not only them, but his loved one in particular . Throughout all of the mistreating the speakers loved one portrayed towards him, he remained loyal to his oath and loved her just as much as he initially did. The sonnet ends with the speaker left in a sense of shock and disapproval. Even though he remained worthy to his partner and forgivingly overlooked all of her imperfections, she did not love him as much as he deserved to be loved. In the first quatrain of the poem, the speaker is questioning his loved ones ability, and pondering on how she is able to make him love her. The word O (1) in the first line of the poem establishes the tone of the poem. It is used as a direct address to the speakers distressing emotional state, which makes the whole sonnet have a more gloomy and depressing tone. By using this type of tone, Shakespeare gives the reader a whole new insight on the speakers emotions. Shaping the loved ones effective influence over the speaker, Shakespeare uses many potent words -power, powerful, might (1) to emphasize the strong amount of authority she held in his emotions. The word powerful in the first line of the poem adds an extra syllable to the traditional iambic pentameter, putting a very powerful focus on the loved ones ability. In the next line, most of the syllables ore used on the word insufficiency (2) which expresses a sense of inability in the speaker. Adding to this sense of insufficiency in the speaker, Shakespeare chose conflicting words like lie (3) followed immediately by the word true (3) and swear (4) add to articulate the reader into feeling the speakers feelings. The first three lines of the quatrain end in a comma while the last line ends in a question mark. By using a question mark, Shakespeare is complicating the tone. He is adding a spark of sarcasm to the sonnet because by the speaker questioning his emotions, he is second guessing himself and asking himself if he is really doing what he should not be. In the second quatrain of the poem, the speaker considers all of his loved ones behaviors and asks himself why he is still in love with her after all the wrong she does to him. In the first line of the second quatrain, the word Whence (5), or where, is used which initiates another question. The word where is a time word that simply means from what place, source, or cause. Adding to this sense of timeliness, the word becoming (5) is used which illustrate a starting point, which is then followed by the word ill (5). The word ill, in this case meaning intended or caused by an evil intent, places negativity on the phrase. In the next lines, the writer uses more potent words to express just how powerful the loved one in the sonnet is. The punctuation in the second quatrain follows the pattern of the first quatrain. This shows that the speakers internal conflict has yet to be settled and he still has doubts on his relationship. In the third quatrain, the speaker questions who taught his loved one to make him love her as well as he considers the amount of love his loved one really feels towards him. Also, the third quatrain does not follow the pattern of quatrains one and two. It is broken up into two different sections, the first being a question and the second being a statement. Starting off the first section of the third quatrain, another time word is used. The word who (10) in this line is used to introduce a relative cause. A second time word, how (10), follows the word who. The word how is used to complete the cause because it identifies to what degree or extent the speakers loved one gained her power. Complicating the rhyme scheme, internal rhyme is used in line nine. The words thee, me, and thee (9) are used to put more of a focus on the speakers loved one rather than himself. Adding to the tone, the word O (11) is used once again in line eleven. By using this word, the speaker is once again returnin g to the drearier mood and exiting the sarcastic mood. It also shows the reader that the realization made by the speaker is one of disappointment. The words others and abhor (11-12) are used repetitively in this section as well. By doing this, Shakespeare is turning the focus away from the speaker and his emotions and onto others, the loved one in particular, and that hatred feeling they feel towards his state. In the last couplet of the sonnet, the speaker reaches the point of realization in the poem. He followed a strategic plan to help him reach this point in the sonnet. He first questioned her authority, secondly pondered on the options and possibilities, and finally came to the point of realizing he was no longer loved by her. The word If (13) is an introduction word, used in this case to introduce the conclusion of the poem. In lines thirteen and fourteen, a very important comparison is made comparing the love of the speaker to that of his loved one. By using the word unworthiness (13) to describe the speakers loved one, followed in the next line by the word worthy (14) describing the speaker, Shakespeare is showing the conflicting views of love in a relationship. More (14) is used immediately before the word worthy (14) to show the quantity of how much greater he should be loved by his loved one. Pairing this group of words also gives the reader an insight into the speakers loved one s emotions. Since love had to be raised (13) in him, it shows she was not deserving of his love, but also More worthy (14) in the following line shows that love was raised less in her and more in the speaker when really, he was more worthy to be beloved. Throughout the entire sonnet, alliteration is heavily used. Words with soft consonants are used to s low the reader down and express the gloomy tone to its greatest extent. By choosing to strategically sequence the poem by the speaker questioning, thinking, and realizing his destiny, Shakespeare puts a more reality type view to this sonnet. These problem solving strategies are used in any situation to sort through problems and make important decisions which give the reader a better grasp to the meaning as well as tone because everything does not always happen as planned or hoped for. Without using this alliteration or diction Shakespeare chose throughout the sonnet, the general feeling of shock and disappointment regarding the speakers love compared to that of his loved one would not be nearly as clear or dramatic.

Introduction Of Tourism Industry In Mauritius

Introduction Of Tourism Industry In Mauritius My Management Research Report is aimed at analysing the tourism sector of Mauritius and how it has been evolved over the years to attract foreign expatriates. As tourism is one of the fastest growing industry in the world, people are willing to travel to different parts of the world to experience the different culture and events which they find interesting. Thus tourism nowadays have been evolved to cater all the different masses of the public. The research report also shows the various development procedures implemented by the government to attract more tourists to the island as tourism is one the main pillar of the Mauritius economy. The report discusses the discovery of the island, its evolution process whereby Mauritius was occupied by Portuguese, Dutch, French, British and finally gained independence. The Report also discusses the transport facilities, promotional activities, cultural cuisine and festivities, Primary landmarks and attractions. It also discuses different type of tour packages available for beach holiday makers to adventurous holidays makers. It shows how the Mauritian social, economy, political, technological field has benefited by the tourism sector. Improvements that are made to convert the low-income tourist destination to one the worlds best tourist brands. Mauritius is emerging as world class business and banking sector. It is now considered as the hub for the financial transaction and known as Singapore of the West. The research shows how the tourism Industry has affected the social, technological, economics, ecology and political aspect of Mauritius. The 7Ps marketing strategies like Product, Price, Place, People, Process, Promotion, and Physical Evidence applied to improve the tourism sector. The research also analyses the factors like international competition, Recession, climatic change, perception of luxury, middle class population, demographic change, technological change, security, health aspects, that affects the tourism industry. Keywords: Maslows theory of Motivation, Marketing strategy, Infrastructure, Communication Introduction of tourism industry in Mauritius My Management Research Report is based on how Tourism Industry has supported Mauritius by elevating the progression into infrastructure and the development (economy) of the whole island. Also which should be improved more so that to give the island more potential values and worthy for the population as well as the tourists. Mauritius is known as Paradise Island by tourists and is found in the South West of Indian Ocean. Mauritius is dependent on sugar production since its independence in 1968. Mauritius economy is dependent on crucial pillars of financial services, business process outsourcing (e.g- textiles), tourism Information Technology. Mauritius is one of the best Africas massive sugar exporters to Europe, and most of its refined sugar is exported to the EU. Mauritius is a parliamentary Republic and a member of the United Nations, Southern African development Community, the Common Market for Eastern and Southern Africa, the African union, La Francophonie and the commonwealth. The island ranked as an upper-middle income economy, it has been ranked as the best governed country in all of Africa. It is the only African country with full democracy. The archipelago is ranked the 7th best destination in Africa. Discovery of the Island Mauritius is surrounded by beautiful blue or turquoise crystal seas and white sandy beaches. The word Paradise Island described its beauty in nature (Eco tourism parks, volcanoes, etc). The islands populace is composed of several ethnicities, including Indian, African, Chinese and French. The main spoken languages are Mauritian Creol, French and English. Asian languages also form part of the linguistic mosaic of the island. Many hotel staffs are fluent in German, Italian and Spanish. Due to others countries, Mauritius too has its own history which marked the island and also the population, with history of sailors who visited the island in the early past by Portuguese in 1507. Then continue furthermore with European.. In 1598 by Dutch who landed in Grand Port and named the island Mauritius. In 1735 arrived the French governor Mahà © de La Bourdonnais constructed some of the famous buildings which are still standing till today and are site touristic for tourists. After French came th e British. The famous bird the dodo which was extinct but still live in our memories till now. The evolution that had taken place throughout the years In the early 1970, it was an exclusive destination with only a few air carriers servicing it. To attract tourists, the government created a national airline, for increasing capacity to and from traditional markets (UK, Franceà ¢Ã¢â€š ¬Ã‚ ¦) extending progressively its network so as to reach new tourist markets. In 1971, The hotel School was created to sustain growth of the Tourism and Hospitality Industry by providing skilled labour for the different functional parts of hotels, tour operators. Then, in the 1980s, the government attracted foreign hotel groups such as South African Sun International and well renowned labels such as Meridien etc to position Mauritius as an upmarket destination focusing on sea and sand. The marketing focused on opinion leaders and cinema stars who were invited to stay in Mauritius, road shows were organised by the then Mauritius Government Tourist Organisation. The liberalisation of air access in the years 2000, attracted a number of carriers so as to match increasing number of hotels and rooms. The rise in bungalows and small hotels coupled with the venue of new air carriers such as Virgin or French Corsair attracted new waves of tourists, more downmarket and with lower disposable income. In the years 2000, several green concepts such as Casela, La Vanille Crocodile Park etc. were launched for environment conscious market segment. As from 2009, with the economic recession in Europe, the traditional market, Mauritius tried to explore new emerging markets such as China. As China is a massive rich country, it can maintain Mauritius beneficial by rising its economic. On the other hand, Chinese compensate with finance erection and infrastructure proposition has been a grateful relief, even when it has been attached to the use of Chinese Labour and inputs. In 2010, even with a critical budgeting Mauritius has faced to overcome and with its big surprised the tourists have been increasing. It is a nice performance for the island even if recession has popped up. Whereas in 2011, Mauritius wishes to lift Tourism markets outside Europe. In 2012, Mauritius Tourism Sector is targeting on emerging markets and found India as a first class source market. The strategy is to penetrating the Indian market and to focus on the exploit of MICE and Wedding Segments. The Indian Travel trade to advertise and to sell Mauritius as a MICE destination. According to the Minister of Tourism Leisure Mr Michael Yeung Sik Yuen, their requirements are to set Mauritius as a high level standard of luxury and accommodation, travel, meetings and conference arrangements, host team building activities, etc. As well as promoting Mauritius as a Golf and Wellness Tourism destination. India is ranked the 6th biggest market for Mauritius and the country registered 53,955 Indian arrivals last year. Travel trade is crucial to grow up tourism to Mauritius. As the island was struggling to Economic progress and it saw improvement of the means of communication and a gradual upgrading of infrastructure. Telecommunication in Mauritius are easy to access with internet facilities to one country or to another. Nowadays, the world has been changing and the island too has been thrived for a better future for the population with the incoming of tourism. Tourist Industry has brought lot of reinforcement to the environment of the island. This help in maintenance and renovation of new infrastructure and construction of new buildings. With Tourist Industry, the island has a lot of potential activities such as construction lot of hotels around. Government has given them lot of opportunities, so with new erection of new hotels tourists can enjoy themselves with luxury spas, excursions. Mauritius has been developed due to the arrivals of tourists to the island. Towards a quality tourism in Mauritius, AHRIM (Association des Hà ´teliers et Restaurateurs de là ®le Maurice) launched in 1973 and it is a non-profitable organisation and their members have 85% hotels sector which are ready to welcome tourists every day. Perfect quality deals with good customer service, it is prior in any organisation. On the other hand, Segmentation is vital and support the selling of the destination. Segmentation is divided into 4 groups of market which are:- Demographic By selling the destination, Mauritius need to target different types of customers to their age, types of family leisure by positioning its own products on the market. Geographic Tourists will discover the beautiful green paradise by staying in harmony with nature. Psychographic Mauritius is a paradise island and with its multicultural people, tourists will have the opportunities to discover the lifestyle, cultures, different types of delicious food and as well as their values. Behavioural Tourists will have the chance to learn the typical Sà ©ga dance and also the knowledge and attitudes of the local people. Even that they can organise some special occasion such as wedding with different cultural types of wedding. Due to the splendid climate in Mauritius, tourists can enjoy their break times and honeymoon. Transports in Mauritius Tourism sector in Mauritius, Air Mauritius is a good company that aims to acquire expected demand of its customers. With Air Mauritius Fleet, travelling is more easier for the tourists. The company is the fourth largest carrier in Sub-Saharan Africa. Tourism is one of the main elements for the foreign currency, with expected revenue to rise up. Mauritius planned to expand its airport and its target is to accommodate 4 million passengers a year. Transport in Mauritius has increased and some buses have air con where can feel very comfortable. The problems that they acquired are traffics, to solve out with it can be by examples cable car or train like in the past. With too much transport around its not good for the population and the tourists because of the air pollution. The difficulties that Mauritius will face if Air Mauritius do not find a way to provide more routes it will be critical for the tourism industry. By comparing Mauritius to its other competitors, it has risen up since 2 007. Otherwise it must be on its guard as according to the rate of percentage Sri Lanka is on the path to overtake Mauritius. How to promote Mauritius? The Mauritius Tourism Promotion Authority (MTPA) plays a crucial role in the island by finding solutions to advertise the island overseas as tourist destination. The objectives of (MTPA) is to acquired the goal by advising to the minister how to promote the island to the tourists by build up campaigns and participating in tourism fairs. This action will initiate the necessary to the other tourism agencies to collaborate by providing more information on the facilities, infrastructures and services available to them in Mauritius. Their duties are to do market tourism research on the trends and opportunities, so that to relevant statistical data on Mauritius. In 2010, Mauritius was awarded as Best Stand FITUR, Indian Oceans Leading Destination World Travel Award, Indian Oceans Leading Beach Destination World Travel Award and finally in 2011 was granted Worlds Leading Island Destination World Travel Award. MICE touches the heart of Mauritius Brand and marketing are two aspects of armour for Mauritius. They entertain the key of success of the tourism industry. According for (MICE) Mauritius is the Indian Oceans Leading Light. Mauritius accommodation has a great aspirational destination by offering a diverse mix of hotels with strong luxury target. In 2008, the Four Seasons Resort and Spa at Anahita and The Grand Mauritian were launched and which formed part of Starwoods Luxury Collection. In 2009, the International Mauritius Resort Balaclava fort has been established. This introduces of high portrait of luxury hotel brands. Mauritius is appealing as a high-end destination and offering genuine value for money. When comparing with the other Indian Ocean destinations, Mauritius has a tremendously superior conference offering. The islands capital which is Port Louis, boasts the extensive purpose built convention centre in the Indian Ocean the Swami Vivekanada International Convention Centre, which has hosted a number of blu e-chip companies and can accommodate 20 to 5,000 delegates. Other venues include the International Conference Centre in Grand Baie (up to 600) and the Freeport Exhibition Centre in Mer Rouge (up to 1,000). Many of Mauritius hotels also have the competence to procure for up to 800 delegates. The archipelago do not consist only of mountains, forests, beautiful sandy beaches, culture, history and hospitality but also has a vast potential due to MICE segmentation. Mauritius acquires all the secret key ingredients that are referred for the successful meetings, incentives, conferences and events. Mauritius offers a large excellent of accommodation with best-known quality and luxury hotel brands. Through the Cultural Cuisine Mauritius food is of exceptional quality with varieties of flavours and aromas inherited from different settlers through the islands history. The cuisine of Mauritius is mostly influenced by Creole, Chinese, European and Indian population. Mauritius is greatly influenced and has strong ties with the French culture, the cuisine like tuna salad, la daube, coq au vin, bouillion and the dessert are mostly popular. During the 19th century the Indian workers who had settled in Mauritius brought their own unique flavours. Mostly the cuisine from north and south India like curry, chutneys, rougaille, pickles are more popular. With the arrival of the Chinese migrants by the end of the 19th century, brought the Chinese cuisine like noodles, spring roll etc. Mostly all the hotels and restaurants throughout the island offers different cuisine like Creole, Chinese, Indian, European etc to give one of the finest exceptional platter to the tourist. Motivation of the Island The Motivation to develop the island into major strategic tourism sector was probably achieved due to the fact that there are no major industrial revolution taking place. Mauritius is primarily an agriculture based country where the migrant from different parts of the world came to settled down there. The development and successful implementation of the Tourism sector in Mauritius can be accredited with the motivational theory of Abraham H. Maslow. According to Maslow, Only the unsatisfied needs are prime source of motivations. (Maslow, 1954) Maslow suggested that there are 5 needs systems that account for most of our behaviour. They are: Survival Safety or Security Sense of Belonging Ego-status Self-actualization (Courtesy : http://www.businessballs.com/maslow.htm) Improvements made in Tourism Sector As Tourism is an important contributor to economic growth of the Mauritian Island, Internal and External factors greatly influence the success of the Tourism industry. Infrastructure Significant improvements has been made in developing the infrastructure for the Mauritian Tourism Industry. Improvements in the following sectors has been made to attract tourist from different parts of the world. Airports : The infrastructure at the airports have been upgraded to provide the tourist with hassle free and quick services. The frequency of the flights has been increased by allowing national and international airline carriers to provide the flight service from Mauritius to different parts of the world. The main Airline carrier providing the flight services to the tourist are EpyptAir, Air Mauritius, Lufthansa, South African Airways, Emirates etc The following graph shows that the arrival of the tourist has increased in the last decade. (Courtesy: http://www.tradingeconomics.com/mauritius/international-tourism-number-of-arrivals-wb-data.html) Hotels: Excellent world class Hotel experience has been provided to the tourist to experience the island paradise. Mainly all the hotels in Mauritius provide different level of luxury to cater the budget of tourist. Wide range of hotel from world class villas, six/five star hotels to cheap accommodation is being offered to the tourist depending on their budget experience. The hotels also offers different packages like honeymoon offers, targeted destination offers, early booking offers, long stay offers to attract the tourist to stay for longer period of time. According to Brown Increased length of stay in Mauritius between 1983 and 1997 coincided with an increased in visitor satisfaction levels (Brown, 1987) The occupational rates of the hotel is between 70-80% throughout the year. From the graph we can see the peak periods are from Mid December to Mid January. (Courtesy : http://www.tropicscope.com/mauritius_information/mauritius_hotels.php) According to Lockhard and Chandra, Long-haul and short-haul tourist generating markets have different length of stay. (Lockhard/Chandra, 1997) Attractions :Mauritius is primarily a holiday destination for beach-resort tourist. It possesses a wide range of natural and man-made attractions. Mauritius enjoys a sub-tropical climate with crystal clear blue beaches, tropical fauna and flora complemented by multi-ethnic population. The people of Mauritius are friendly and welcoming. The Main Landmarks are: Le Morne Cultural Landscape: UNESCO WORLD HERITAGE SITE Aapravasi Ghat: UNESCO WORLD HERITAGE SITE The Second Oldest Racing Club in the World The Third Country in the World to Introduce Golf to its Shores Since Mauritius is an island it provides excellent water sports for the adventurous tourists. As the island is famous for its idyllic blue sea water sports such as dolphin-watching, sea kayaking, deep-sea fishing, kite surfing, blue safari submarine are very popular among the tourists. Marketing Strategy Based on the demographic information provided by the Ministry of Mauritius, different marketing strategies are planned to attract the tourist to the island nation. Marketing strategies are created for the national and international tourist. For the national tourist day-trippers in the local newspapers or on radio are provided by providing special and festivities discounts to keep the national tourists interested. For tourists from outside tourism brochures, online information are provided by different web sites. Technology has been a tremendous boon to create awareness among the international tourist by providing information online. There are many sites like http://www.tourism-mauritius.mu that allow the international tourist to plan their vacation and their whole itinerary from the luxury of their homes. There are many sites that allow the tourists to customize their destination Marketing is done through conventions, promotions, experience. Effective marketing strategies play an imp ortant part to provide the repeat value for the tourist. Marketing strategy is devised based on : Product : Here the product is the island itself. Different places of interest, sports and festivities can be highlighted to attract the tourist. It is found in the survey conducted by the Mauritian Government that tourist flock to the island nation during the month of December and January as the island enjoys excellent climate during these period as well as festivities also help the tourists to flock to the place. Price : Finance plays an important role. Different package tours are devised to promote the tourism industry. According to the survey, it is known fact there is growing number of middle class tourist that come to visit the island nation. Tours that caters to tourist of all the pocket size from world class international travellers to adventurous back-packers travel to the island nation to enjoy the climatic ambience of Mauritius. Place : Mauritius is full of landmark places. Different parts has its own significance. Northern coast of island is the most developed part in the recent years. It provides good restaurants and discotheques. It contains some of charming sights like the red-roofed church that overlooks the lagoons at Cap Malheurex. The south coast of the island provides different landscape than the rest part of the island. It contains high cliffs that are battered by waves of the sea. These are created where the protective coral reefs falls away on the seabed. The east coast of the island is known as the jewel in the Mauritius crown. It is comprised of exquisite coves and emerald lagoons. It contains some of the best beaches like Belle Mare. It is an idyllic place for the holidaymaker. The west coast of the island is known for the dolphins that come to these waters to rest and breed. It is ideal place for dolphin-watching. The inlands also known as highlands consists of four major town like Quatre Bor nes, Curepipe, Rose Hill, Vacoas. Promotion : Mauritius has an excellent promotional activities devised by the private and public sector. According to the survey, the promotional budget has increased in the recent years. According to the demographic survey the main promotional activities are carried out by brochures, mails, emails, online promotions, print media advertisement, local radio announcements. For the international tourists the email and web marketing is more effective and generate a lot of interest. Recently more revenue is generated through online promotional activities as people find it easier to use technology to get connected around the world. Also, Promotional activities like special discounts, religious festivities discounts, honeymoon discounts are planned to counter the off-peak seasons to attract more inland tourist. According to the survey, internet is the main source to obtain the travel information as well as to promote the tourism sector. People : People are main pillars in the tourism sector. Tourist are like Gods, who keep the finance flow in the tourist industry. People are main source from providing the service to acknowledging the services. People form the team that provides the services involved in hotels, recreations, transportation etc, without whom the tourist industry will be crippled. People make it possible to achieve the goals set by the tourist sector. Process : Though Place, People, Price and Promotion are four main part of the marketing strategy, they are tied together to form a process. It is used to provide consistency to the strategy. The effectiveness of the process is measured by how well the marketing strategy is received by the customers. It provides an organized way on how to deal with the customers when they come in, how they are welcomed and how well they are taken care of by providing proper communication channel. Steps are taken to provide quick and effective service to the customers. It defines how the steps to be taken so the customers come again and again thus generating the goodwill for the tourism sector. Physical Evidence : It provides a way to interact with the customers directly through the means of feedback form, surveys to discuss about the requirement and the satisfactory level. It is a means to collect the information from the customers, so necessary changes or amendments can be made to suit the customers. It adds value to the tourism industry as it is entirely people centric industry, so the satisfaction of the tourist is of outmost importance. Factors affecting the Tourism As in any industry there are certain factors that keeps on changing and the organization has to make effective changes to the industry. According to marketing research Tourism industry in Mauritius will be affected by the following factors in future. Climatic change : Due to Climatic changes, the tourism sector of Mauritius can be adversly affected. Tourism is one of the major industry that brings foreign currency income to the country. Due to rising in the sea levels the coastal areas of Mauritius, where majority of hotels are located where the tourists can enjoy the aquatic entertainment can be adversely affected. To counter these problems, inland tourism entertainment should be made. International competition : Intense international competition has become a major problem for the policy makers and investors in the tourism industries. Tourism industry has developed to become a pillar of the Mauritian economy. But other countries like Seychelles, Maldives, Srilanka are catching up with the competition. As Mauritius is known as the Culture Nation, new marketing strategy and policy should be developed to promote culture as the major role in Mauritius Tourism Industry. According to Porter, The existence of competition is a necessary precondition for business strategy (Porter, 1979) Perception of Luxury : Currently Mauritius is internationally known as the world best luxury holiday destinations. With many of worlds finest hotels and luxury brands, it enjoys highest rates of returning visitors in the world. It has become established business and banking centre for the last 20 years. It is currently known as the Singapore of the West. But the perception of luxury keeps on changing with the passage of time. World is switching to ethnic and organic brand of luxury. Hence respective changes should be made in implementing and promoting it. Middle Class population : Tourism in future will be dominated by the large influx of travellers belonging to the middle class strata of the society. Hence, the infrastructure and marketing strategy should be developed to cater to the needs of these class travellers. Demographic change : Mauritius has a population of 1,250,882 (estimated July 2007). The main ethnics groups are Hindu 68%, Christian 27%, Chinese 3%, and French 2%. The languages spoken in the island nation is English and French as the official language and other languages include Hindi, Urdu, Bhojpuri, Hakka and Creole. Currently the tourists travelling to Mauritius are European, Indian and Asians. To attract more tourists, the demography of the tourist travelling to Mauritius may change due to its popularity and international competitiveness. Technological Change : Technological change can affect the tourism industry very effectively. The infrastructure changes, adding of the new communication modes, Introducing new transportation techniques; all these can effectively boost the tourism industry. Security : concerns a major impact on the tourism industry. Since Mauritius is a peaceful country, I dont think that security will be a problem. But Maybe, terror attacks, war in African regions may affect the travelling to that part of the continent. If it happens that Tourism industry will be greatly affected by it. It may lead to increase in business failures, demise of certain destinations and loss of expected growth in other destinations. Health aspects : New Epidemics have power to severely affect the travel and tourism industry. For example, SARS in South Asia and Australia, Foot and Mouth disease in UK. Since people are travelling a lot nowadays, the epidemic is not restricted to one part of the world/country, it can spread quickly and easily to different part thus affecting the tourism industry of the specific country. Recession : It plays an important role in the tourism industry. Recession or economic slow-down affects adversely to the any tourism industry and Mauritius is no exception. But in 2010, India emerged as the most dynamic source country with arrival of 50,700 tourists. The increase in arrivals was driven by strong economic growth even during global recession. Thus, Mauritius felt little impact on the tourist growth during recession period. But it is predicted that recession may affect adversely in future if proper precautions and marketing strategies are not implemented. Conclusion Tourism Industry has evolved a lot in the last two decades. It has made tremendous impact on the different levels which are:- Social : Tourism has boosted social-cultural life of people of Mauritius. It has provided employment to people. Infrastructure has been improved by building roads and providing medical facilities on the coastal regions where tourists come in large numbers. Tourism has made tremendous impact on the social life of Mauritius like Increase cost of living, Loss authenticity, Acculturation where different culture are adopted according to the changing needs. Technological : Technology has provided a provided a major boost to the tourism industry. Tourist are nowadays always connected to their home base due to technological advancement like internet, Wi-Fi, mobile communication. It has helped the industry to gain recognition world-wide, thereby improving the communication across the world. Technology has made Mauritius one of top Brands in the Tourism Industry. Economic : The Mauritian economy rests on four main pillars : tourism, sugar, textiles and the services sector. It has boosted the GDP growth which is essential for the community development and poverty reduction, employments for the locals, investment opportunities, business opportunities. According to BBC World New Mauritius is declared as the top 21st country Brands. Ecological : Tourism and environment are interrelate as tourism is dependent on the natural resources to survive. Tourism has provided both the positive and negative impact on the ecology of the island nation. The areas affected by the tourism are Biodiversity, Erosion and Physical damage, Pollution (Water Pollution, Air Pollution, Visual Pollution, Climatic Change), Resource base that consists of local building-material sources, Visual and structural change. Political : The tourism sector is supervised by the Ministry of Tourism and Leisure. The Government has formed the Mauritius Tourism Promotion Authority (MTPA) which is responsible for promoting Mauritius by conducting advertising campaign and tourism fairs in Mauritius and abroad. With the help of MTL and MTPA, Mauritius has gained world recognition as the most attractive holiday destinations. The Government of Mauritius form innovative ideas to promote the island to the world stage. According to R. L. Stevenson , For my part, I travel not to go anywhere, but to go. I travel for travels sake. The great affair is to move. (Robert Louis Stevenson, 1879)

The True Meaning of Halloween Essay -- History of Halloween

The True Meaning of Halloween Halloween is a holiday which has been around for a lot longer than many may think. Even the traditions which seem so modern and economically rooted are almost as old as the tradition of Halloween itself. There is a lot of confusion as to when the tradition of Halloween began. Many think that Halloween began with the Celts. The Celts celebrated Samhain which was a holiday that symbolized the end of the time of the light and the beginning of the time of the dark. During the time of the dark it was said that the wall between the spirit world and that of the living was weakened and spirits were able to obtain access to the living more easily. Hence this could be one of the reasons children today think of Halloween as a scary holiday, they unknowingly are going along with ancient traditions. Along with the tradition of Samhain other traditions fused into that one to form the Holiday we know today. According to one website their research shows that, â€Å"After the Romans conquered the Celtic world, they merged Samhain with their own festivals, a harvest fest called Poloma, and a celebration for the dead called Feralia.†(A Traditional Halloween) Though the celebration itself has been explained, the acts in which children celebrate it have not. â€Å"Some believe that Druids, who threatened dire consequences to residence who didn’t respond generously to their demands for free goods or money.†(A Traditional Halloween) Yet another clue where the tradition of trick or treating may come from is that author Joan Lee Faust has pointed out that â€Å"The Roman harvest festival honoring Pomona, the goddess of fruits, was held about the same time of year. Historians suggest this festival also infl... ...ty rules and try to be as careful as possible Halloween can stay an enjoyable holiday for all. So centuries later after the Celts and Romans and early Christians the tradition of Halloween still lives on. Though one is unsure who to specifically thank for this exciting day, everyone at one point in their life or another has celebrated this holiday and really has enjoyed the day with family and friends. Sources Cited Faust, Joan Lee â€Å"Around the Garden† New York Times 31 Oct. 1965 Mealia, Bernie personal interview 8 Dec. 2003 Sanders, Dan â€Å"Halloween Traditions Change from Childhood to Adulthood† The Keystone 8 Dec. 2003 http://www.keystoneonline.com/story.asp?Art_id=779 â€Å"A Traditional Halloween† www.a-traditional-halloween.com 8 Dec. 2003 Wilson, Jerry â€Å"History and Customs of Halloween† http://wilstar.net/holidays/halloween.htm 8 Dec. 2003

Come Back into My Arms :: Love Letters Dating Email Relationships

Dear Jason, As time goes on and we're apart, I think of how things could have been. What we could have said or done to work things out. I would have been more understanding and not so judgmental, more loving and less hurtful and selfish. I would have told you I loved and cherished you more often. There can never or will ever be another person who I admire like you or who has reached the depths of my heart like you have. I would have told you that I'm so very proud of how far you've come and of all the things you have accomplished. But how could I find the words or actions to explain to you just how much I love you? It would have taken a million lifetimes to comprehend my feelings. I would have told you that you took my breath away the first time I saw you. I would have told you that you made me believe in love the first time you kissed me and you stole my heart the moment you uttered those magical words. I would have told you that every time I looked into your eyes I saw my destiny, my one and o nly. My soul mate, my best friend, my lover, my husband, and the father of my children. I can still close my eyes and feel the softness of your lips against mine and your tender fingers as they caress and explore my body. I would have told you that my knees and entire body shook every time you looked deep down into me with your eyes. You made me feel like you could read my mind and soul. Life just isn't the same without you. I wish that there was a way to make time stop and go back to when we were happy. We both know that before we can go back to being one, we need to change things about ourselves in order to make this relationship last.

Science and My Daily Life

Science and My Daily life Brenda Durbin Kaplan University Science and I Science has and always will play a constant important role in my daily life, maybe more so than others. Science for me has not always been my strong subject in school and I very easily tend to get intimidated. But when I look at my daily life and realize how much science plays a role in it, I cannot help but smile. Science is not at all bad, it has allowed me to do many things every day, even if I do not take the time to stop and think about it, it is there.From the way the microwave heats up the water for my coffee every morning or the way my body digests the food I eat every meal and makes it into energy or even a trip to the doctor’s office with my son, science is a constant companion and without it, my life would have turned out very different indeed. If I arrived home late one night and after unlocking the front door, I tried to turn on a light and it did not respond I would begin a process of elimina tion, or in other words, using the scientific method to find out the problem.First I would check the light bulb, to see if it had blown, once replacing the bulb if I still did not have light I would then go to my back porch and to the fuse box. I would then check the fuses to see if maybe a breaker was tripped or I had a blown fuse. If even after doing this I still have no power I would then call my electric company, asking them if someone had hit a power pole, or if they were conducting some kind of random test(s) or even making repair(s) to the line. Once finding out some information from the company I would then know whether to light some candles and to be patient or if I would have to call an electrician.For scenario number two I will use the situation of my car not starting. First I would check the level of gas in my vehicle, if that was found to be not the problem I would then check the battery and the terminals making sure they are all clean and connected. I would then check the spark plugs to see if they were misfiring, dirty or corroded. If after checking these items I still would be finding no solution, I would do my best to get a jump start from a passing motorist. If the jumps start did not elp to start my car I would then have to call a tow truck to bring my car to a garage where a mechanic would be able to research the problem better with his/her equipment and tools. While waiting for the answer and the problem to be fixed from the mechanic I would have to plan to either take a cab or find a ride with my friend(s) and/or co-workers to work, appointments and any place I need to go for my routine errands. Every day I get up at 5:30am. Without science (to tell the time of day) and the technology that goes into my alarm clock chances are 5:30am would not be the time I would be getting up.I then go upstairs and wake up my sons Warren and Ryely to get ready for school. When Warren comes down stairs I help him get his morning treatment machines ready. W arren was born with Cystic Fibrosis and relies on science and the continuing scientific advances of treatments, medicines and therapies to continue living. Warren’s first treatment is called a nebulizer, this lasts about 15 minutes. The nebulizer loosens the thick mucus on the walls of Warren’s lungs. Then his next treatment is done with what is called â€Å"the vest airway clearance system† (Hill-Rom Services, 2011).This vest gently compresses and releases the chest wall up to 25 times per second (Hill-Rom Services, 2011). In other words it basically pounds the loosened mucus (from his first treatment, â€Å"the neb† as we call it) off and out of Warren’s lungs so that he may cough it up. This vest treatment last for thirty minutes. After his treatments are finished, I then help Warren break down the machines, clean them and put them away until they are needed again in the evening. Warren does both of these treatments twice a day. Without science I would not have had Warren in my life for so long.He is nineteen and each day he does these treatments is another day I get to have my son in my life. Next, I prepare breakfast for both Warren and Ryely. We have a gas stove in our kitchen so the use of science plays a big role in the cooking of the food for all our meals. After dinner I then lay out all of Warren’s many medications they he needs to take. The absolute most important of all the medication is what is called Creon. Creon â€Å"contains pancrelipase – a combination of three enzymes: lipase, protease, and amylase† (Drugs. com, 2011).These enzymes are produced in the pancreas of people without CF. In people who do have CF however, the thick sticky mucus plugs the ducts in the pancreas so that the enzymes cannot reach the food to help break down and digest what food is eaten. So every time Warren eats he needs to take these, five capsules for snacks and seven with meals. Without science, everything War ren eats would pass right through his system and no nutrition would be absorbed by his body. After breakfast it is usually time for the boys to leave so that they can go to their bus stops.When they leave I will usually either start getting ready for any appointments that are scheduled or start cleaning the house. I must also admit there are some days that I do in fact go back to bed to catch an hour or two of more sleep. Science plays a huge role in the cleaning of my house also. From the hot water I use to mop the floors to the cleaners I use to disinfect and make my home smell clean science is there. Science has improved the quality of my life so very much. In explaining how I will get very emotional and I hope you understand.Without science Warren would not have lived, therefore I would not have become a mother. Without the scientific understanding of genetics and genetic diseases not only would I have lost Warren but I could have very well ended up in jail for child abuse. Befo re a doctor thought of giving Warren a sweat test (a test which measures the amount of salt in sweat) I was being investigated by the state of Maine for suspicion of child abuse. Warren was only 3 months old at the time and got down to 2 pounds 1. 3 ounces.The doctors and nurses immediately thought where I was a young mother I must have not been feeding him. This hung over my head the whole time Warren was being tested and in the neonatal critical care unit. Only when a CF specialist visiting Mid Maine Medical Center from the Children’s Hospital of Boston, after examining my son decided that a sweat test was needed, and done did this allegation clear up. Removing all doubt from the doctors and nurses of my mothering skills and love toward my son. The sweat test came back positive that Warren had CF. It was right then my life changed.Not only did my life change due to the treatments, medications and care Warren needed daily but also I was taught a most valuable lesson, never t ake anyone (who is in your life), no matter how small they are for granted. Every smile, laugh and memory with and from both my children have become even more precious to me now knowing that without the help of science Warren would not be a part of the family. Warren fought so hard to live (and continues to fight) so that I could be a mother, his mother. That in itself changes a person. To be perfectly honest, there has been only one negative impact that science has had on my life.I have always wanted to have at least two children. I underwent genetic testing soon after Warren was diagnosed with CF and the results that came in were scary. Warren’s father was found to have passed a gene unto him that is very common in about 80% of CF cases, while I had passed on to him a much rarer gene that was only evident in 2% of CF cases. The guilt was unbelievable and very painful to work through. And if that was not enough we were also told that with every child I would have with Warren ’s father the chances it would be born with CF were 1 in 4.I do not believe that I could live without science and I sincerely do not think anyone else could either. As people, we get sick, have headaches, toothaches and need surgeries for a multitude of reasons and without science we simply could not and would not be here. From a small aspirin someone takes for pain, to the food we eat or the healthcare we need and receive science is all around us every day! Science has made it possible for people such as me to live longer, be cared for, and to eat a variety of foods no matter if it is in a box or can and to live.To be honest I have always been too busy with my daily life that I have never stopped to think about how much science was in my life and the ways it presents itself. But through this course I have found a definite respect for science. I will look at things differently now and probably always will since taking this course. Science has been around me long before Warren was born but it was when he came into my life that I began to appreciate science and all the possibilities it holds for the future.One of the biggest possibilities that my family and I are hoping for is one day when CF will stand for cure found. Through the length of this course I have shared many of my own opinions and life experiences. Reflecting on them all I cannot help but smile, I should never be intimidated by science, because it is through science I have the life I live now. References Drugs. com, (2011). Creon, Retrieved on November 12, 2011 from http://www. drugs. com/creon. html Hill-Rom Services, (2011). The Vest Airway Clearance System, Retrieved on November 12, 2011 from http://www. thevest. com/products/

Napoleon Bonaparte, a Man of War

Napoleon Bonaparte rise to power was because of his strong army he formed and his strategy for winning wars however his fall came when he went to Russia intending to defeat them but lost. Napoleon’s policies were to ensure freedom and equality for the people and to give the people the education they needed. Napoleon Bonaparte was born Napoleone di Buonaparte in Corsica, August 15, 1769. He was a small child, and often was teased by his classmates when he was enrolled in military college at a very early age in 1777, and it is believed that this influenced the determination he had to win later in life.Later, he went to Ecole Militaire (also known as military school) from 1784 to 1785. Also in 1785, he graduated with the rank of second lieutenant. Great things were expected of Napoleon. However, no one could have guessed that he would go on to make history. Napoleon was a rising star in the French military. A general at the age of 27, he had won the admiration of France thanks to his leadership, military talents, and personal talents. Yet his talents lay not in originality but in his stunningly innovative adaptations of military strategies and tactics developed in the eighteenth century and during the Revolution.While in the military, he won many battles over Austria. In 1795, the people of France tired of the Reign of Terror, revolted, executing many leaders of the Terror. The Directory took power. On Napoleon's return to France, he found that many people were very dissatisfied with the Directory. With the support of his troops, he overthrew them and became France's new dictator, naming himself First Consul for life. The votes of the public approved of this move. He was determined to succeed in life. His first real military action was a great success.He was captain of artillery during the siege of Toulon, where he captured several important strongholds, and forced the retreat of British naval fleets. He became Brigadier General while campaigning in Italy, but was arrested and jailed there for being an associate of the brother of the executed Maxamillion Robespierre. After getting out of jail, he continued on to achieve even more military greatness. Napoleon strategy in winning wars was brilliant. When he confronted an army stretched out before him, skilled marksmen threw the opponent’s advance forces into disarray and assessed the opposing army’s weakest point.The concentration of deadly artillery fire- Napoleon once referred to the twelve-pound cannons as his beautiful daughters-prepared the war for the assault of the infantry columns. The speed of his army’s movement was such that he could rapidly attack and defeat part of an enemy army before reinforcements could arrive. Napoleon’s genius was his ability to organize, oversee and assure the supplying of and communication between larger armies than had ever before been effectively assembled, and to move them more rapidly than anyone before him. All of his success earned him a dictator of France.As a dictator Napoleon made many reforms to France. Napoleon was influenced by the Enlightenment which made him believe that the church should not have an institutional role in the affairs of state. He said that society cannot exist without some being richer than others and this inequality cannot exist without religion. No papal bull could be read in France’s church without permission of the government; the clergy would have to read official government decrees from the pulpit. Under Napoleon, the church gained the freedom of religious practice, but at the expense of some of its independence.Napoleon also gave freedom of religion. Napoleon granted Protestants and Jews state protection to practice their religion. An article of the concordat guaranteed freedom of worship for people in both religions. Also Napoleon created a new social hierarchy based not on blood but on service to the state, particularly in the army and bureaucracy and on ownership of property. Napoleon also established the Bank of France in 1800 which facilitated the state’s ability to borrow money. He followed the Directory’s policy of abandoning the grossly inflated paper money of the Revolution, which stabilized France’s currency.He facilitated the assessment and collection of taxes, ordering a land survey of the entire country upon which direct taxes were to be based. And he expanded the number of indirect taxes collected on salt, tobacco, and liquor, as well as on goods brought into any town of over 5,000 inhabitants. Education also became a huge priority for Napoleon because in a country in which about half the population was illiterate, he believed that schools could create patriotic and obedient citizens through teaching secular values that would ultimately link education to nationalism.In 1802, Napoleon established state secondary schools called lycees, thirty-seven of which were operating six years later, for the rela tively few boys who went beyond primary school. Students read only textbooks approved by the emperor and in 1808, he created France’s first public university system. Education became seen as a value in itself, as well as a means of social ascension. After a while, Napoleon created the Napoleonic Code. This code made the rights of property owners sacrosanct. The code, over 2000 articles long, enshrined the equality of all people before the law and the freedom of religion.The subsequent Penal Code of 1810 proclaimed the freedom to work that forbade associations of workers’ associations. Many of the policies had positive effects on the country however they had negative side effects on the people and the economy. Great Britain alone was one of the strongest forces in the defeat of Napoleon. On land, Napoleon was successful against the British, but on sea the British controlled every estuary. Great Britain also created the Orders of Council, which ordered neutral nations no t to trade with France.This was much more effective than Napoleon’s Continental System because Great Britain controlled the seas. Napoleon had many problems that were unrelated to the Quadruple Alliance. When he issued the Decrees of Berlin and Milan, Portugal was not happy because they wanted to trade with Britain. To subdue Portugal, French troops had to cross Spain. Soon troops were forced to occupy Spain as well as Portugal. When the Spanish revolted, Napoleon appointed his brother Joseph as Monarch. The Spanish found this to be very disrespectful to have a foreign ruler appointed, and thus fought with even greater passion and desire.Assisting the Spaniards in ultimately freeing themselves from Napoleon’s control was the English army under the command of Arthur. Wellesley was later made the Duke of Wellington, where he would take an even more major role in Napoleon’s defeat. This war with Spain, based on a rise of nationalism, was the beginning of the end fo r Napoleon. There were also many more problems with rebellions by Austria and Russia. Alexander I of Russia broke his Alliance with Napoleon, due to Russia’s failing economy. This led to Napoleon suffering what is considered to be his worst defeat ever when he went to war with Russia.This defeat was largely due to the French being pushed by the Russians towards the torched city of Moscow. Here they froze, starved or were killed in battle. This defeat encouraged other countries to try for victory. Although allied nations did combine to inflict another defeat for Napoleon at the battle of Leipzig in 1813, it must be noted that the Quadruple Alliance was not officially established at this time and there were many other influences that led to Napoleon’s decline. Napoleon’s defeat at the Battle of Waterloo was not determined because of he Quadruple Alliance, but rather it was due to tactical mistakes on behalf of Napoleon. Napoleon made the mistake of entrusting his armies to inferior generals such as Ney, who had no real education, and Marshal Emmanuel de Grouchy, who lacked the charismatic spirit that Napoleon’s men needed before battle. He also made the mistake of underestimating his opponents. Napoleon’s health was also to blame for his defeat. At Waterloo he suffered an array of aliments such as stomach pains, and pneumonia. His actions were sluggish; he was slow in issuing commands, and responding to messages.While Napoleon misjudged his opponents, Wellington did not. Wellington had fought against Napoleon before, and was a master of defensive tactics. Ney made many mistakes in the battle, his worst being sending his cavalry to attack hastily, unsupported by infantry. They were slaughtered within minutes. Despite the surprise attack by the Prussians and organization of the Quadruple Alliance helping defeat Napoleon at Waterloo, the British would still have defeated Napoleon due to his own personal doubts, faults and downfall .In conclusion, Napoleon’s rise to power was clouded his mind that he failed to realize the possibilities of defeat. Napoleon was lethargic and this was the reason why he fell from power. However, Napoleon can be seen as a great lieutenant. His military talents led him to many victories. His victories led him to become a dictator of France who influenced the French. Napoleon was a strong man and despite his ambiguity, he is considered a man of war.